Product launch

Video and lighting for a product launch

A product reveal in which video and lighting carried the moment of the reveal together, with sharp screen visuals and a crisp lighting accent.

Product launch with a large screen and accent lighting
The challenge

The product had to command all the attention at exactly the right moment, with visuals that came across flawlessly and a lighting accent that reinforced the reveal.

Our advice

We advised a large screen for the brand film, a tight lighting plan building towards the reveal and reliable sound for the presentation.

The approach

Large screen with media player and back-up, presentation and accent lighting, and a sound set with a wireless microphone for the speaker.

Build and execution

The brand film and presentation were tested beforehand, lighting and video were cued to the reveal and operated live during the programme.

The result

The reveal landed at precisely the right moment, with sharp visuals and a lighting accent that made the product stand out.

Volgende stap

Planning something similar?

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