Press reveal in the theatre with big image and effects
A press reveal in a theatre where a big image, a dramatic light change and effects came together in a reveal that lifted the whole room.
The press expect a moment that lingers and photographs sharply, with a reveal that looks powerful without working against the photographers.
We advised a large screen image for the build-up, a tight light peak on the reveal and a short burst of effects to mark the moment.
Large-format projection, a lighting plan with a sharp peak on the reveal and effects with low fog and a brief confetti burst at the climax.
We aligned image, light and effects onto a single cue, tested the timing with the director and kept the photo moment brightly lit after the reveal.
The reveal landed as one hit of image, light and effect. The press got sharp shots and seconds later the product stood fully in the light.
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