Product launch in the showroom with image and light
A launch in a showroom where the new product literally stepped into the spotlight, carried by a sharp image and a tight lighting accent.
In a showroom full of glass walls and reflections, the product had to stand out without the image fading or the light bouncing where it should not.
We advised a large screen for the brand film and a lighting plan that builds up calmly and lands fully on the product at the moment of the reveal.
A large screen with media player and back-up, directed accent spots on the product stage and a dimmable base light for the rest of the showroom.
We rigged the light outside the sightlines, calibrated the image to the wall colours and cued the light change exactly on the moment of the reveal.
At the reveal the product leapt out of the room, the guests had a clear view and the image stayed bright and sharp from every angle.
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