Digital signage rental

What digital signage means for your event

Digital signage is the use of screens to show information you manage centrally and control remotely. Where you used to have boards printed and set on stands, you now place screens you supply with new content at any moment. A programme overview, a welcome message, wayfinding to the right hall, sponsor content or a countdown to the next session: it all sits on screens you adjust with a few actions.

That flexibility is the core of the value. A printed board is final; if something changes in the programme, it is no longer correct. Digital signage adapts along with your event. If a speaker runs over, a hall is relocated or a sponsor is added, you update the content and the new information appears on all screens at once almost immediately. That keeps your visitors accurately informed and gives your event a sharp, professional look.

Where digital signage makes the difference

The strongest place for digital signage is wherever visitors pass by and need information. In the foyer or at the entrance you welcome guests and point the way. At the hall doors you show which session is playing and when the next one begins. In the break area you show the rest of the programme or practical notices. In each of those spots a screen lets people orient themselves without help.

Digital signage also does a lot for the experience of your brand or event. Moving imagery, house-style colours and polished design give a modern, considered impression. For sponsors it is an appealing way to be visible, because you can alternate their content and show it on several screens without it becoming pushy.

Suitable events

At presentations and conferences with several halls and a full programme, digital signage is almost indispensable for pointing visitors in the right direction. At corporate events it strengthens the look with welcome messages and programme information in the house style. And at a product launch you build anticipation with signage through countdown moments and teasers spread across the location.

The technology: screens, management and content

Behind a working signage network is a system that controls the screens centrally. Each screen is linked to a media player or a network, and from a management system you decide what is shown where. You can show the same message on all screens, or schedule different content per location. That way you show a different programme at one hall door than at another, while the countdown and the sponsor content run the same everywhere.

We choose the screens themselves based on the location. In a busy, bright foyer you need a brighter screen than in a quiet corridor. We place them on mobile bases, stands, on the wall or on kiosks, depending on the space and the viewing height. In doing so we watch the sightlines, so the information is legible from where visitors walk, and reflections, so bright light does not get in the way of legibility.

Content that works

Good signage content is short, clear and understood at a glance. People read a screen in passing, not attentively up close. We think along about the layout, the font size, the transition speed and the balance between text and image, so every message comes across within a few seconds. Moving imagery draws attention, but we prevent it from becoming restless or the text from disappearing too fast to read.

Considerations with digital signage

A successful signage network calls for planning in advance. The key question is which information is needed where and at what moment. We map out the visitors’ walking routes together with you and determine where screens have the most effect. Too many screens in the wrong place add little; a few well-placed screens at the right junctions do the work.

The reliability of the control is a second consideration. If you work with a network of screens updated remotely, the connection must be stable, certainly at a location with many visitors and heavy data traffic. We test the management system beforehand and on site and provide a setup that stays reliable even under load, so a changed message always gets through.

Finally, management during the event matters. A signage system is only truly valuable if someone adjusts the content at the right moment. Our technician operates the system on site, updates the programme whenever something changes and keeps an eye on each screen showing what it should. A point of attention here is the timing of the transitions: information that scrolls past too fast cannot be read, while content that stays up too long loses attention. We set the transition speed carefully and match it to the location, so visitors at the entrance see something different from a quiet corridor where people stand still longer.

Combining and renting at HuurAV

Digital signage is part of the overall experience. Combined with atmospheric lighting you strengthen the look of the space, and where signage flows into presentation imagery it connects seamlessly to the rest of your video setup. We match the screens to the house style and the other technology, so the whole is coherent.

HuurAV takes care of the advice on placement and content, the build, a test of the management system and operation on site, so every message is on the right screen in time. If you want the screens only, without support, standalone rental is available through Speaker Verhuur Amsterdam at SpeakerVerhuur.nl. Request a no-obligation quote and we will put together a fitting signage plan for your location.