Freestanding displays rental

What a freestanding display solves

A freestanding display is a professional screen resting on a free-standing stand or a kiosk, so the image sits at eye level without you having to fix anything to the wall or ceiling. That seems like a small difference, but it solves a very practical problem. Not every location lends itself to fixed mounting: in a rented hall, a listed building or on an exhibition floor you often cannot or may not drill or hang. A freestanding screen you simply place where you want it.

The flexibility goes further than the placement alone. Because the screen stands on a mobile or demountable base, you move it easily if the layout changes or you need the screen somewhere else during the day. For events playing out across several locations or moments, that is a great advantage. You are not tied to one position and can put the image wherever it has the most effect at that moment.

Where freestanding displays come into their own

The typical environment for a freestanding display is a space where people pass by or gather and where you want to show the image at eye level. At an exhibition stand it acts as an eye-catcher that draws visitors in with moving imagery and product information. In a foyer or reception area it welcomes guests and shows programme information or atmospheric imagery. At a reception or networking drinks it plays promotional material or an atmospheric backdrop that dresses the space.

Freestanding displays are a welcome solution for smaller-scale presentations too. In a small meeting room or during a workshop you show slides without the complexity of a projection setup. The screen is ready to play instantly, delivers a clear image regardless of the ambient light and needs no blackout. For groups of up to around twenty people that is often more comfortable than a projector.

Suitable events

At a product launch you use freestanding displays to bring products into view up close and at eye level for visitors. At corporate events you use them in the foyer for welcome and programme information. And at presentations and conferences they serve as extra screens in break areas or as wayfinding throughout the location.

The technology: stand, connection and placement

The basis of a freestanding display is the construction beneath it. We use stands and kiosks with a heavy, wide base that hold the screen stably in place, even in a busy environment where people pass by. We match the construction to the size and weight of the screen, so it stands safely. For larger screens we choose an extra-sturdy base and place the screen outside the direct walking route to prevent knocks.

We match the height and orientation to the use. For imagery people view standing, we place the middle of the screen at eye level. Many screens can be mounted both landscape and portrait; a portrait orientation is ideal for wayfinding, menus or vertically laid-out promotional imagery. We discuss beforehand which orientation suits your content and make sure the layout and resolution align with it.

Sources and content

We link the screen to a media player, laptop or other source device, depending on what you want to show. For continuous imagery we set a media player so the content starts automatically and keeps playing in a loop, so it needs no attention. For a presentation or live feed we connect the relevant source via HDMI or professional signal cabling. Beforehand and on site we test your material, so it is shown sharply and at the right size and the colours are correct.

Considerations with freestanding displays

The most important consideration is stability in relation to the environment. A freestanding screen on a busy exhibition floor inevitably has to deal with passers-by, bags and sometimes curious hands. That is why we choose a construction sturdy enough for the situation, route the cables safely so no one trips over them, and position the screen where it stands out but is not in the way.

The lighting situation deserves attention too. A display produces its own light and therefore performs better in ambient light than a projection, but a glossy screen can suffer from reflections. We match the placement to the light coming in, so direct light and reflections do not get in the way of legibility, and where needed we choose a screen with enough brightness for a bright space.

Finally, the content is decisive for the effect. A freestanding screen stands out through movement and a clear image, but the message must suit the way people look. In a foyer or at a stand visitors read in passing, so short, clear imagery works better than long text. We think along about the design so your content suits the location and the audience.

Combining and renting at HuurAV

A freestanding display works well as part of a larger setup. With atmospheric lighting you draw extra attention to the screen, and where video or audio belongs with it, clear sound makes sure the message lands. Within our complete range in the field of video we match the freestanding screens to the other image provisions, so everything forms a whole.

HuurAV takes care of the advice on size and placement, the build, a test with your own content and operation on site, so the screen stands stably and the image convinces. If you want the equipment only, without support, standalone rental is available through Speaker Verhuur Amsterdam at SpeakerVerhuur.nl. Request a no-obligation quote and we will think along about the best setup for your space.